'Reach outside of your comfort zone and start with one' 

London City Mission (LCM) has launched a new evangelism resource hub and podcast as revealing research highlights key opportunities for Christians to bridge gaps and share the gospel

The resource hub Every Day Evangelism features a growing collection of practical tools, how to guides, inspiring stories and blogs to help all share the hope of Jesus.  

The hub includes a new podcast series with Jason Roach (LCM's Director of Ministries) who is joined by guests for topical discussions and practical tips.

Everyday Evangelism is for 'everyday Christians like you, who long to see Jesus change the lives of people yet to hear the good news,' LCM states. All the tools are free.

'Everyday Evangelism will provide you and your church with new ways to have deeper conversations with your neighbours in a loving way,' the website states, 'respectfully build relationships with people from different backgrounds, and share God’s love with people on the margins of society.'

'God can work powerfully through each of us when we take small steps out in faith,' the website continues.

'You might feel like evangelism is a job for someone else – for pastors, street preachers, and full-time missionaries. We can certainly gain valuable encouragement and advice from these people, but the Bible is clear that evangelism is for everyone – not just gifted evangelists. The joy of sharing the gospel isn’t reserved for a select few, praise God!

'Our focus as London City Mission remains the same today as it did in 1835 – to see the good news of Jesus lovingly shared in urban communities. And God chooses to use each one of us as his hands and feet here on earth.'



The launch of the hub was accompanied by the findings of a survey commissioned by London City Mission and conducted by Savanta.

The survey asked practising Christians to share their confidence levels for sharing their faith with others. It found: 

• Four in five practising Christians (78 per cent) are confident to share their faith with people who aren’t Christians.
• Nine in ten (89 per cent) know it’s important to their own faith to share the gospel with others.
• However, three-quarters (76 per cent) would like to talk more often about their faith with people who aren’t Christians.

Christians surveyed stated they are most likely to share their faith with close friends (42 per cent), family (42 per cent) and work colleagues (37 per cent) who aren’t Christians.

Among those groups that people feel less able to connect with and share their faith with are those from a different social background (30 per cent), those who are outside their social circles, and those who are marginalised in society (e.g. homeless, refugees and asylum seekers) (20 per cent).

The data also reveals why Christians may not take the opportunity to talk about their faith more often:

• A quarter (26 per cent) said they are worried about a negative reaction when sharing about their faith with others.    
• One in five (19 per cent) say they might hold back from talking to more people because they feel they should be 'tolerant' and let others have their own beliefs.

Efrem Buckle, Deputy CEO and Director of Training at London City Mission, shared this encouragement in response to the survey data.

'We know that half of all Londoners live in gospel poverty which means they don't know a Christian who can share their faith with them. We also know that those Londoners who live in gospel poverty are also likely to be part of our most deprived communities. 

'It's down to us to act and start to build bridges to share the gospel with people on our doorsteps. I see opportunity in these numbers – an opportunity to reach someone we haven’t met yet with the life-changing message of Jesus’ love.

'This may be outside of our comfort zone, but my advice is to start with one person. 

'There may be someone you see as part of your everyday life that you can open a conversation with. 

'I've got to know the delivery driver who I've been able to share my faith with. 

'I recognise that they're a person to be seen and valued of care, not just to meet my convenience. 

'Let God keep our eyes open as we go about our routine and we will begin to notice those we can start to get to know to begin to share God's love with.'

To access the evangelism hub, visit: lcm.org.uk/resources