Logo

 

Banner Image:   National-News-banner-Purple
Template Mode:   Baptist Times
Icon
    Post     Tweet

Church ad challenges supermarket take on Christmas

The first ever church-produced ad, designed to challenge this year’s clutch of Christmas supermarket ads, has been revealed on YouTube

The 'Christmas Starts with Christ' viral ad shows a typical Christmas scene – a modern couple sitting in their living room watching their newly-born baby in a cot – it’s their first Christmas as a family.

The fire is lit, the tree has presents under it and the background music is the The Power of Love. Slowly the family is pulled back to the very first Christmas. As the ad ends, the baby Jesus does something that has never been done before in any ad. He giggles.



 
Francis Goodwin, who heads up the Christmas Starts with Christ campaign, which is supported by Baptists Together, said, 'The supermarket viral ads, which were released last month, offered a ‘feel good’ take on Christmas designed to influence consumers into spending money with them.

'But they all avoided any reference to the religious meaning of the season. We thought it was time to produce the Christmas ad which the supermarkets are unable to make - one which shows where the feel good factor comes from. We are asking people to watch it, judge for themselves and share it with friends.'
 
Steve Clifford, general director of the Evangelical Alliance, said, 'There have been a variety of reactions to the supermarket Christmas ads this year.

'However, they all have one thing in common. Each ad is trying to claim they have the ‘magic’ of Christmas and that if you shop with them then you will experience it.

'But it is not celebrities singing about turkeys, nostalgic chocolate bars or happy penguins that lie at the heart of  Christmas. What the supermarkets are unable to say is where the real ‘magic’ lies and where it comes from. The Christmas Starts with Christ ad takes the viewer to the moment where Christmas began. It is magical. Go and see it for yourself and if you like it - share it with friends.”
 
Visit https://www.youtube.com/user/christmasstarts

 
Related: Church Christmas campaign making its mark
 

Baptist Times, 11/12/2014
    Post     Tweet
Project Violet: Council affirms commitments to action
Baptist Union Council receives and affirms the commitments to action on women’s experience of ministry made from across Baptists Together in response to the findings of Project Violet
Collaboration; contextual approaches - first Everyone Everywhere national conference
Collaboration in sharing the gospel and a recognition that contrasting, contextual approaches are all needed to help people encounter Jesus were key themes at the first Everyone Everywhere national conference
Prayer bulletin for very small Baptist churches
A number of small, often rural, Baptist churches are being strengthened in their ministry by an initiative which sees them praying for each other on a regular basis
The Centre for Baptist Ministry at St Hild College officially launches
St Hild College has celebrated the launch of the Centre for Baptist Ministry during an event at St Thomas Crookes in Sheffield
A unified call to mission and renewal
Andy Glover reports on the recent day of prayer and fasting, which saw gatherings take place in all Associations, as well as online
We Will Repay - reparations study resource
A new study resource designed to help churches and Christians delve into the discussion of reparations on biblical terms has been released
     Latest News 
    Posted: 26/02/2024