Ethos is a series of short films launched on YouTube and the YFC website that speak into the issues affecting young adults.
Statistics show that the number of people in their 20s attending church halved between 1985 and 2005.
In response to this decline YFC, whose national director is Baptist minister Gavin Calver, says it has invested time, energy and resources into how it might make a difference and be part of seeing this change. It believes that while disillusioned with church, this missing generation 'pursue comfort and happiness like almost nothing else. They have a consumerist outlook yet crave real community.'
Looking at the pursuit of comfort and happiness, consumerism and community among other topics, Ethos asks questions and aims to spark discussion and thought among young adults.
The resource is free resource, and is designed to 'inspire, stir, challenge and help young adults follow Jesus'.
YFC's head of innovation and empowerment, Phil Knox said, 'We believe God is the answer to every one of generation Y's deepest needs.
'We're passionate about seeing every young person hear, experience and be transformed by the good news of Jesus before going on to become adults who wholeheartedly follow Him.'
Visit
www.youtube.com/user/YFCYoungAdults or
www.yfc.co.uk/ethos
For updates and film releases follow @EthosUK on Twitter
The Younger Leaders' Forum of the Baptist Union of Great Britain has set up a website to look at the issues affecting 18-30s in churches. Articles are added regularly. Visit http://missinggeneration.com/